Research everywhere, purchase everywhere
The digital customer transformation.
The Internet of Things shapes the consumer conscientiousness of the 21st century. A hybrid behaviour is characteristic of consumers. On their customer journey consumers use a wide variety of brand contact points and channels for information, communication, and product decision. Digital worlds of experience, such as online shopping or mobile shopping, are part of the daily routine. The significance and utility of these channels is increasingly flowing together. The old formula of "research online, purchase offline" has long been obsolete. Digital technologies and CRM systems open up the possibility of products and services that are especially matched to the needs and the communication behaviour of customers. They create even better added-value for the customer and exploit a variety of growth opportunities.
ADDITIONAL FEATURES FOR COMPANY AND MARKET DEVELOPMENT.
LIVE CONTRACT IS AN EXPANDABLE SYSTEM.
Previously the market only offered partial solutions. This was too little for companies, which in light of the tremendous digital pace and changing customer expectations, need easy-to-implement and extensible sales and consulting solutions. The Live Contract architecture makes it possible for companies to adapt the system to the dynamics of business and market developments and to integrate additional features.